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AGUABLANCA.CO

As first product designer, I was tasked with creating the overall design that would guide the development of our product.

AGUABLANCA.CO

As first product designer, I was tasked with creating the overall design that would guide the development of our product.

AGUABLANCA.CO

As first product designer, I was tasked with creating the overall design that would guide the development of our product.

Services

Product design • Prototyping • Workshop

Services

Product design • Prototyping • Workshop

Services

Product design • Prototyping • Workshop

Research and Insights

Research and Insights

We began with extensive user research, including:

User Interviews: Conducted interviews with 20 existing customers to understand pain points and desires.

Surveys: Distributed surveys to gather quantitative data on user preferences and behaviors.

Competitive Analysis: Analyzed the interfaces of top competitors to identify industry standards and opportunities for differentiation.

We began with extensive user research, including:

  • User Interviews: Conducted interviews with 20 existing customers to understand pain points and desires.

  • Surveys: Distributed surveys to gather quantitative data on user preferences and behaviors.

  • Competitive Analysis: Analyzed the interfaces of top competitors to identify industry standards and opportunities for differentiation.

Process

Process

We started by mapping out the entire product lifecycle, from initial concept through to launch and post-launch analysis. Together, we defined clear roles and responsibilities for each team, setting up regular cross-functional meetings to maintain alignment and address any roadblocks promptly.

Our efforts included the creation of standardized documentation and communication protocols, which facilitated better understanding and collaboration among the teams. This structured approach enabled us to integrate user feedback more effectively, prioritize features based on market needs, and ensure timely delivery of high-quality products.

We started by mapping out the entire product lifecycle, from initial concept through to launch and post-launch analysis. Together, we defined clear roles and responsibilities for each team, setting up regular cross-functional meetings to maintain alignment and address any roadblocks promptly.

Our efforts included the creation of standardized documentation and communication protocols, which facilitated better understanding and collaboration among the teams. This structured approach enabled us to integrate user feedback more effectively, prioritize features based on market needs, and ensure timely delivery of high-quality products.

Usability and A/B testing

We ran usability tests where users navigated the site and completed tasks. This revealed navigation and checkout issues, which we simplified based on feedback.

A/B testing compared the new and old designs to gauge usability and satisfaction. These insights guided our iterative design process, ensuring the final product was intuitive and user-friendly. This approach helped us create a more engaging and seamless user experience

We ran usability tests where users navigated the site and completed tasks. This revealed navigation and checkout issues, which we simplified based on feedback.

A/B testing compared the new and old designs to gauge usability and satisfaction. These insights guided our iterative design process, ensuring the final product was intuitive and user-friendly. This approach helped us create a more engaging and seamless user experience